Fundamentals of Electoral Messaging ((3 Units))

Catalog description

Explore theoretical concepts, practical applications, roles, and best practices as it relates to political campaign and electoral communication. Develop skills to plan, produce and execute strategic political messages including campaign addresses, press releases and media advisories, constituent, volunteer, and donor communications, and video releases while considering candidate and opposition research, fact sheets, time and budgetary constraints, polling and targeting data, and candidate preferences. (Formerly 3700:471)