MKTG 670

Competitive Research Strategy ((3 Units))

University of Akron · UGRD · Fall 2026

1 section

Catalog description

Investigation of competitive research strategy from an industry perspective, utilizing a semester long consulting project. The course presents a framework which can be used to understand and develop competitive market research strategies. (Formerly 6600:670)

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Class #akron-3862Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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