Advanced Instrument Development and Execution ((3 Units))

Catalog description

Prerequisite: MKTG 620 . This course provides a thorough background in the design, administration, and interpretation of a range of survey, in-depth interview and focus group strategies within the broader context of a research or evaluation project. Topics will include formulation of study aims, developing an appropriate research design, protection of human subjects and proper conduct of research, sample size calculations, recruitment strategies, survey administration, and development of an analysis plan. Class topics are designed to convey practical knowledge through topical lectures, group activities, partner feedback and a study design project consisting of two parts: a study instrument and a research plan. (Formerly 6600:623)