Marketing Capstone Project ((3 Units))

Catalog description

Prerequisites: Admission to the Marketing or Sales Management program, SALES 275 , MKTG 335 , MKTG 355 , and MKTG 375 . The class works with a client to assist them in solving a specific marketing issue (product, price, distribution and promotion) and develop complementary integrated marketing communication and sales force plans. Student teams will conduct secondary and primary research to develop and make marketing and sales management strategic recommendations. (Formerly 6600:499)