MKTG 460
B2B Marketing ((3 Units))
University of Akron · UGRD · Fall 2026
1 section
Catalog description
Prerequisite: [ MKTG 205 or COMM 133] with a grade of C or better. This course provides a thorough grounding in industrial and business-to-business marketing. While many of the concepts are similar to those used in consumer marketing, there are major differences. This course will explore both the similarities and the differences. (Formerly 6600:460)
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Current meeting, instructor, credit, and enrollment details
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Availability not recently verifiedClass #akron-3876Fall 2026UGRD
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