Brand Management ((3 Units))

Catalog description

Prerequisites: [ MKTG 205 or COMM 133 with a grade of C or better], and MKTG 355 . This course studies the process of building and evolving successful brands. It focuses on brand equity development by creating a distinct brand identity, impeccable brand integrity and emotional resonance. It also emphasizes brand evolution through incremental and radical innovation. (Formerly 6600:440)