Digital Marketing and Artificial Intelligence ((3 Units))

Catalog description

Prerequisites: MKTG 205 and MKTG 432 . This course delves into the dynamic realm of the promotion mix within the digital sphere, where creativity meets technology. Discover the powerful influence of Artificial Intelligence on every facet of digital marketing, from captivating online and mobile ads to engaging social media campaigns. Uncover the strategies behind successful blogging, website design, and mastering SEO. (Formerly 6600:434)