MKTG 432
Integrated Marketing Communications ((3 Units))
University of Akron · UGRD · Fall 2026
1 section
Catalog description
Prerequisites: MKTG 205 with a grade of C or better and MKTG 355 . This course stresses the need for marketers to create consistent coordinated communication programs using all elements of the promotion mix including advertising, public relations, sales promotion, social media and personal selling. (Formerly 6600:432)
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Availability not recently verifiedClass #akron-3872Fall 2026UGRD
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