Current Topics in Sport Business ((3 Units))

Catalog description

Prerequisite: Junior or greater standing. This course will focus on the evolution of sport in the 21st century. Topics may include the professionalization of college athletics, technological advances in sport, athlete branding, the use of advanced metrics in performance projections, customer/ fan engagement, the role of social media in sport consumption, diversity, and sport and society. (Formerly 6500:404)