COMM 260

Principles of Advertising ((3 Units))

University of Akron · UGRD · Fall 2026

1 section

Catalog description

Prerequisite: COMM 133 or MKTG 205 . Focuses on principles and functions of advertising, creation and evaluation of advertisements, research of target market, message selection strategy, and media placement options. (Formerly 2520:203)

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Class #akron-1464Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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