WDC 628Persuasive Writing & Speaking

Catalog

Through case studies of communication practices spanning public health, political, and crisis communication, advertising, public relations, and propaganda, this course illuminates major theoretical perspectives and concepts related to persuasion in the digital age. Students will become familiar with qualitative and quantitative approaches to persuasion and will explore the opportunities, limitations, and ethical implications of persuasive communication by developing original content for a digital media campaign.