MDS 603Health Communication Methods

Catalog

Using historical and contemporary case studies, this course introduces students to a variety of different health communications methods, and critically examines the characteristics of both successful and unsuccessful health communication campaigns. Examples of health communications methods covered include: social marketing, media advocacy, risk communication, patient-provider communication, entertainment education, social media campaigns, digital storytelling, and image events. Students will consider the practical, financial and ethical implications of each method covered, as well as the evidence of effectiveness.